Thursday, September 14, 2017

Grey Density, founded by LUMS alumni Salahuddin Chaudhary (MBA 2008), CEO and Salman Tahir (MBA 2005), Managing Partner along with Nehan Hussain (MBA 2014), Creative Head, won a competition organised by Facebook Singapore and PepsiCo APAC. They won the title for their proposed first-of-its-kind digital campaign on behalf of their client, Mountain Dew Pakistan. The finale of the competition, held at Facebook Singapore, was amongst the top 3 PepsiCo brands and their digital agencies in Asia Pacific.

The LUMS graduates’ agency won the top prize for the brand to strategically use Facebook in mobile-first digital campaigns. Amid countless teams from 23 countries, Mountain Dew Pakistan (being represented by Grey Density and Brand Team) emerged as the clear winner as they took into account the strategy, creativity and execution.

The graduates will be visiting Facebook HQ at Menlo Park USA to further their expertise as the best Facebook Mobile Ambassadors in PepsiCo APAC.

Speaking about this achievement Salahuddin said, “It is an honour for any digital agency and we are delighted to be counted amongst the best in the region.”